William H. Gleason first came to Florida as an agent of the War Department in 1865. A shrewd businessman and politician, in exchange for digging drainage canals east of Lake Okeechobee, commissioned by the Florida Internal Improvement Board, he was able to purchase 640 acre tracts for the discounted price of $40. One of these is present day Eau Gallie, which Gleason platted along the Indian River. To incentivize settlers, he offered free lots to the first 20 willing to build houses. Gleasons home on Pineapple Avenue was built in 1892.
Few traumas can compare to the trauma a child faces when he or she is removed from his or her biological family. But for hundreds of kids each year in Brevard County, there is no other choice for the childs safety. With the right help and support, however, many of these children and their families can overcome their problems and restore a sense of hope in their lives.
Locally, Eckerd helps maintain child safety and mend loving and nurturing families through critical child abuse prevention, family visitation and parental coaching services. By keeping children safe and connected to their families while providing parents and caregivers the skills, training and resources they need, Eckerd is helping to restore the most important component of our society the family unit.
These services are supported through collaboration, partnerships and community involvement. The team at Eckerd understands the vital role of community and business leaders to invest in the children and families on the Space Coast, and the organization honors those individuals who engage in corporate social responsibility at its signature event, the Brevard Walk of Fame.
At the 2013 Brevard Walk of Fame, which was held on March 9, hundreds of feet of red carpet welcomed guests in celebrity style. This years black-tie gala hosted over 300 of Brevard Countys most prominent and influential community leaders and celebrities who filled the Space Coast Convention Center in Cocoa to celebrate the induction of the honorees. This years honorees were: U.S. Senator Bill Nelson; Community Credit Union president, David Brock; Space Florida president & CEO, Frank DiBello; SpaceX president, Gwynne Shotwell; LEAD Brevard president & CEO, Kristin Bakke; former NFL & Pro-Bowl fullback, Leonard Weaver; former president of Brevard Community College, Maxwell King; Bright House Networks VP of Operations & GM, Paul Hanson; Genesis VII president & CEO, Robert Jordan; Canaveral Port Authority CEO, Stan Payne; and Wasdin Associates VP and owner, Susie Wasdin.
Event proceeds raised needed funds for Eckerd to continue to provide critical child abuse services and substance abuse prevention programs in Brevard County. Proceeds also helped support the creation of Eckerds Raising Hope Resource Center, expected to open in the fall of 2013.
As children helped by Eckerd oftentimes only have the clothes on their backs, seldom have a toothbrush and many carry the few belongings they may have in a garbage bag, the Raising Hope Resource Center will provide cheerful, store-like rooms of hope where these children can shop for clothes, shoes, PJs, duffel bags, hygiene items and more. It will also host family visitation rooms, a parent training center and kiosks of resources to assist with family needs. The Raising Hope Resource Center does more than meet the emergency needs of abused and neglected children; it also helps them retain their dignity and pride.
For over 45 years, Eckerd has helped over 150,000 youth and their families nationwide receive the second chance they need through a continuum of behavioral health and child welfare programs. To learn more about Eckerds services to children and families, visit www.eckerd.org. For information about the Brevard Walk of Fame, visit www.brevardwalkoffame.com.
Name: Joseph Leo Gassman
Title / Company: President & CEO, Habitat for Humanity of Brevard County, Inc.
Service: 22-year veteran of the United States Naval Construction Force
Married: 32 years to Judith Ann
Children: Jennifer, 30, and Leo, 28
Years in Brevard: 16 years
How did you become involved with Habitat for Humanity
I started with Habitat during a service-learning opportunity while attending classes at Brevard Community College and still on active duty serving at the Defense Equal Opportunity Management Institute (DEOMI) at Patrick Air Force Base. Shortly after my retirement, I was offered a construction site supervisor job with Habitat, then was asked to fill the vacating director of operations position, and eventually was asked to fill the presidents position in 2003, when Kim Gabriel stepped down for health reasons.
You also serve at a permanent deacon at Holy Name of Jesus in Indialantic. How do you balance your two roles
I gave up sleep for Lent. Actually, the roles are not that far apart and it was my position at Habitat the affirmed my decision to pursue ordination. Habitat is a Christian housing ministry What better environment to live my tri-fold commitment to the gospel, liturgy and charity Technology makes balancing the two roles easier also.
On a typical day, what types of tasks and responsibilities do you tackle
My responsibilities (at Habitat) include providing vision and leadership to the (local) affiliate, the board, the staff, the volunteers, and most importantly, the families of Brevard County in need of a simple, decent, affordable home. On a daily basis, I am working to develop or maintain relationships with government agencies, churches, businesses, other nonprofit partners, current and potential donors and our clients. I also monitor performance tools to explore opportunities to improve our processes and ability to grow the affiliate to serve more families.
What is the most challenging aspect of your position with Habitat for Humanity
Responding to the many unique situations that arise from individual client, partner and building challenges. For a Habitat building project to come out of the ground, we need to recruit, qualify and assist a low-income family through the rigors of the program, identify an acceptable lot for the family and identify a local donor to fund and build the project with the family. Much of our work is neighborhood revitalization work, so we accept the additional responsibility to engage the challenges of the entire neighborhood, such as crime prevention, neighborhood organization and community empowerment.
How does a local family qualify for a build
Families must meet three basic criteria to be eligible to purchase a Habitat house. (1) Ability to pay. The family must have a sustained source of income to pay the 20-30-year, zero interest, no profit mortgage. (2) Need. Applicants must be currently living in substandard or inadequate housing. (3) Willingness to partner. Each family must commit to investing a minimum of 200 sweat equity hours (which includes various community service and building hours).
Whats needed to make a project successful
A willing heart and spirit of cooperation. (It also takes) creativity because the many variables and diversity of participants in a Habitat project creates opportunities to see the seemingly same routines and processes with new eyes during each project.
Whats the best piece of professional advice youve been given
The professional advice I work to practice comes from scripture and a prayer which I keep on my desk and in my pocket. The first: Do to others as you would have them do to you. (Luke 6:31 New American Bible). And the second: God grant me the serenity to accept the things I cannot change, courage to change the things I can, and wisdom to know the difference. (The Serenity Prayer).
What are you currently reading
The Bible, always; Catholic and Confident, Simple Steps to Share Your Faith, by Deacon Henry Libersat; Awakening Vocation, A Theology of Christian Call, by Edward P. Hahnenberg; and The Presence Process, A Journey Into Present Moment Awareness, by Michael Brown.
What is one thing youve wanted to do in your life, but havent yet
Learn to speak conversational Spanish and play the piano. Not necessarily at the same time.
Who inspires you and why
Children. Their innocence, trust, ability to heal (physically and emotionally), thirst to learn and explore possibilities, willingness to share and ability to love.
Data Shows Significant Gainsin Spite of Losses
In late February, the BEA (Bureau of Economic Analysis) released the 2011 Metropolitan GDP (Gross Domestic Product) estimates and revised the 2000-2010 GDP figures. GDP is a measure of final goods and services produced within a specific region. The most recent GDP statistics show that Brevards economy produced over $18.5 billion worth of goods and services in 2011. After adjusting for inflation, this figure represents a $193 million (or 1.1 percent) year over year decline from Brevards 2010 economic output.
While the 2011 Brevard GDP data failed to continue the net gains experienced in 2010, a detailed analysis of the underlying data shows several important economic sectors in Brevard experienced noteworthy increases. The manufacturing industry of Brevard posted the single largest gain, $222 million (or 5.1 percent) from 2010 in inflation adjusted dollars. This is significant as the performance of a local economys manufacturing industry is often viewed as a driver of tertiary industries and economic growth. Other notable sectors which experienced growth were the transportation and utilities, management of companies and enterprises and arts, entertainment and recreation sectors.
Source of the Decline
The $193 million net decline in economic output was mainly due to the single largest decrease by any sector, the real estate and rental and leasing industry. This sector experienced a $337 million (or 22.3 percent) decline in 2011 and thereby erased many of the gains posted by other industries. This single large decline was most likely due to the bottoming of real estate values during 2011. Other notable sectors that experienced declines during 2011 were in the administrative and waste management services, construction and government sectors.
It is important to keep this most recent round of GDP data in perspective while simultaneously appreciating the lessons illustrated by the statistics. The importance of a well diversified economy is evident in Brevards 2011 GDP data. Had Brevards economy been less diversified, the loss incurred by the real estate sector would have taken a significantly greater toll without the offset provided by Brevards manufacturing industry. While large losses in real estate will cease in future data as real estate prices increase, efforts to diversify the economy should continue in order to prevent an over-concentration driven loss.
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Scott Brazdo, CEO of Black Tie Digital Marketing and Steve Buck, President of Black Tie Digital Marketing
Photography by Jason Hook
New Brand Points to Florida as a Superstate
While this may be a new concept to some, it describes Floridas preeminence in so many ways. Whether looking at the 19 million citizens who live here, the over 9 million who work here or the 90 million who visit, Florida is a superstate of people.
Florida is also a superstate in size. From sheer land mass to economic power, the states GDP, which is the fourth largest in the nation, outranks Switzerland and Argentina, making it more on par with many international countries as opposed to most states.
We are also a superstate of business resources and capacity. When comparing our infrastructure which ranks #1 in the U.S. and our easy access to international markets and to other states, once again Florida comes out on top. The state consistently ranks among the top five for space and defense systems manufacturing, engineering services, as well as high-tech manufacturing and services.
Spreading the Word
None of this should be surprising, but we are finding that those least aware of the states reputation as a business powerhouse are our own citizens! Now is the time for us to spread the message. Floridas resources, full array of business sectors, access to national and international markets and our business-friendly environment make us a first-choice destination for businesses.
A new business branding initiative is aimed at building awareness of Floridas power and potential. The brand Florida. The Perfect Climate for Business was created based on the results of extensive research, interviews, focus groups and surveys with key stakeholders, business decision makers and influencers both in-state and nationwide. Nearly 1,000 unique perspectives were gained from site selectors and business executives, state and local government officials, and community leaders, economic developers and workforce and educational partners.
Respondents were quick to point out a few key selling points for doing business in our state, such as:
Low cost of doing business
An educated, skilled workforce
Access to global markets
Top-ranked infrastructure and logistics
No personal income tax
A Place of Prominence
The growing perception of our state as a premier business destination is thanks, in no small part, to recent improvements to Floridas business structure, permitting processes, small business initiatives and a host of other legislation that makes doing business in Florida easier than it has ever been.
These changes, in addition to the positive employment news coming out of our state, have had a direct impact on the perception of Florida as a business state. Organizations nationwide have taken notice, bestowing some impressive superlatives on the state, including:
#2 Best State for Business Chief Executive magazine
#21 Largest Economy in the World Moodys Analytics
#1 State for Talent Pipeline National Chamber Foundation
#1 State for Infrastructure National Chamber Foundation
Floridas unique business climate enhances the states competitiveness and credibility as a leading business destination. These facts are essential to the message that will be used to market the state globally for new business opportunities, job creation and more investment into the states communities. The new brand marketing program encourages the entire state to speak with one voice when promoting Florida as a top location for recruiting new economic investment or for business expansion, and aims to capitalize on the states positive business momentum.
The state of Florida has risen to a greater place of prominence in national and international business circles. The state is big, powerful and business-friendly. Now is the time to capitalize on the strength and diversity of our assets.
If there is a married man or a guy with a significant other who has never experienced the following, I would like to secure his services as my life coach.
Here is the scenario: You are on your way to Lowes to get that essential part needed to complete the 747 you are building in your garage or heading out to the club for a round of links with some buds and your wife asks you a question that you know will require more than a yes, a no or a well talk about it later. Seeing the inquiry as a swirling eddy in your stream of priorities, you sigh or roll your eyes or reply with a tone that betrays your obvious irritation at this interpersonal speed bump.
No sooner does your response leave the transmitter that you realize it just turned, what could have been a friendly game of relational badminton, into an Ultimate Fighting Championship cage match. All plans evaporate like a puff of smoke, your demure wife is transformed into Godzilla breathing lightning on the outskirts of Tokyo and what would have been a 5 to 10 minute delay becomes a tsunami sweeping across the landscape of your day.
Caught In the Vortex
Whats the problem here It is a lesson people have struggled with since mankind was hunting caribou herds. As Stephen Covey so simply defined it, With people, slow is fast and fast is slow.
In relationships, if we try to go fast and get through it quickly, especially where emotions are involved or offenses are possible, it ends up costing you the price of a major repair versus a simple oil change. Fundamentally, it takes exponentially more time to resolve the relational breakdown than it does to do the routine maintenance of respecting the other person, regardless of age or position (as youll find this is equally true with your 6- or 16-year-old) and communicating their value by stopping what youre doing to give your undivided attention.
Malcolm Gladwell, New York Times bestselling author of The Tipping Point and What the Dog Saw, once commented, Innovation the heart of the knowledge economy is fundamentally social. In other words, environments that produce creativity and productivity rely on the same timeless relational principles that man has been uncovering for centuries. The social media revolution as astounding and far reaching as it is and will be functions successfully based on values like the one sighted above.
Social Maturity versus Media Savvy
Most have come to recognize that being social media savvy doesnt mean someone is socially savvy. My cousin, who is an Academy Award-nominated and Emmy-winning film editor, told me about a conversation he had with his daughter concerning his grandsons interpersonal development in light of his obsession with video games. He said, I told my daughter, my job is 50 percent artistic and technical skills; the other 50 percent is being able to relate to and communicate with some of the most eccentric people in the world. You need to develop your sons social skills; the only thing I see him developing is the dexterity he has with his thumbs!
Whether it is social media or a well-executed public relations campaign, people are probing for the authenticity of the illusive Man behind the curtain. The more we make principles like slow is fast part of our personal operating system, the more we carry those principles into our broader world. It is getting it right with the few that helps us get it right with the many. Or as the former Secretary General of the United Nations Dag Hammarskjold said, It is more noble to give yourself completely to one individual than to labor diligently for the salvation of the masses.”
Eric Wright is the Managing Director and Editor of i4 Business magazine and a monthly contributor to SpaceCoast Business magazine.
Social media could only be described as a revolution that has swept the globe Facebook, LinkedIn, and Twitter all have millions of users. Social medias engagement continues to expand from connecting friends to building brands and social or consumer movements. When customers sing the praises of a company or product, it heightens credibility and therefore consumer confidence. SpaceCoast Business decided to sit down with Nora McFarland of GetSocialBrevard.org and OwlDesk, along with Allysar Hassan, Digital Content Manager for SCB Marketing, to get their take on the phenomena.
SCB: Is social media a new vehicle for an ageless experience or is it something historically unique
NM: It is a sign of the times.
NM: My child is growing up with computers and social media whereas my mother, a Baby Boomer, has had to learn all the new digital media devises and uses. For my daughter this is going to be second nature. Moving forward, social media will continue to evolve; we cant imagine where it will go. For the business, it is a matter of moving along with that evolution or becoming a dinosaur.
AH: In many ways social marketing is the same word of mouth experience that businesses have always hoped to capitalize on, but the vehicle is different. It has changed the way people discover and share content, so there is a new and unique opportunity to utilize this vehicle.
SCB: You began the conversation, Nora, talking about how different generations respond to technology. What part of the social media phenomena is generational and what is trans-generational
NM: People have always used the latest technology to share or capture ideas, from painting on a cave wall to using the printing press; both technologies produced a social network and following. Facebook may be antiquated to our kids in 20 years what will we produce by then 3D holograms Who knows It will be more social, more interactive, but also more intrusive.
SCB: How so
NM: All our information is mined and as a user you really doesnt know how much of your information is accessible. The leaks are there and they are constantly coming up with this or that fix, then there is another leak. Either you say, Who cares or you decide to cancel your Facebook account. Businesses are always buying information from Google or Yahoo! and we dont know where it will go. Personally, I dont think we are too far away from packages arriving at your house in the mail, with the message, We know you are a Mommy blogger, how about trying out our new diapers and discussing it on your blog Whoa! I look at shoes online and suddenly those shoes are there on the right hand side of my screen.
SCB: Those are the somewhat scary negatives; what are the positives
AH: I love the way it connects people together in an instant way. You dont have to be physically present with someone to share the experience they are having. It helps builds a relationship, which is also true with customers and potential customers; it is the connection, the word of mouth experience. It may seem impersonal, but impersonal can become very personal quickly. Even though you are behind a screen, people are sharing their life with you.
When we post pictures from an event, you would be amazed at how quickly images are tagged and shared; people want to see themselves on our website and they what to be a part of the event, even if they were not there.
SCB: So how does that interest that buzz get translated into dollars for a business
NH: Businesses use social media to put a face behind a brand. The small company or the large multi-national firm is not an impersonal or distant institution; it is real people like you and me, who can be contacted. Even with big brands, like Mercedes-Benz or Coca-Cola, you can post something and get immediate feedback. These arent sales tools; they are relationship building tools.
AH: And that relationship builds a sense of authenticity and loyalty to your brand. When someone is representing your company and responding to peoples comments, people are drawn to that.
NH: At a fundamental level, you are feeding someones need for significance and recognition. When you post their picture or tag it there is a very needful sense of affirmation.
AH: Just today someone commented on one of the pictures someone had tagged and sent to a friend from our Little Black Dress event. Well, the friend wanted to know what the event was and if they could come to the next one. Then all these other people chimed in about the great time they had. Others began to ask about the next event, so immediately we were utilizing their credibility to draw people to our brand and our next event. When they come to an event, they connect with our companys leaders and our salespeople or inquire about how they can connect their brand with ours.
SCB: Is it like a fan base for a sports team
NH: To a certain extent, you are building a fan base and you are rewarding loyalty. But understand not all businesses need social media; it is for those businesses that people like to interact with, like some enjoy talking about sports, others about lipstick or home decorating. For any business-to-consumer-oriented company, social media is vital. For business-to-business, you have to provide value, like articles that are relevant to their company.
SCB: If I am in a business that is a natural for social media, how do I get started
NH: Find the social marketing vehicle that works for you; it may be Facebook, Twitter or blogging; you have to explore those options. I firmly believe if you are a jack of all trades you will be a master of none. Be really good at one social media platform; if then you feel your niche needs to expand then do so.
I know of car dealerships that are on Twitter; their message is, Buy this new car, 10% APR financing! Basically, who cares You are just spamming me, and I am going to un-follow you. Instead, give me helpful information about the latest innovation. On the other hand, if I am following Clinique and they send me an article about an ingredient that has been proven to be dangerous, they are adding value to me.
SCB: What are the diagnostic tools you use to guide a client in selecting a particular medium
AH: The first is knowing your customer base; you have to be in tune with where they are. Whether it is print, radio, TV or social media, you must ask about their needs and what you are qualified to provide.
NH: We do an in-depth discovery process to identify their demographics and what would be effective in reaching that audience, and examine the analytics to find the best medium. Twitter is like text messaging; Facebook is hanging out in a lounge and giving and sharing. Do you want to fire out messages in a sort of lecture style or do you prefer something more interactive What is more, it isnt a standalone concept; you integrate it with other marketing strategies.
AH: My experience is that SpaceCoast Living is more interactive, the hanging out together approach, whereas SpaceCoast Business is more content and information driven using Twitter.
SCB: How would you define a good social media campaign What are the elements How should a businessperson decide what, where, how much
NH: We look at reach or exposure how many people see it, and which works best in conjunction with other media. To determine how many hits are moving to their website, we look at Google analytics; unique hits or ecommerce on the website, all of this is measurable. Then, we cross reference back to specific posts to determine what works. If you are talking about pink poodles on your blog and everyone is going to your website to buy pink poodle merchandise you have a success; thats how we track.
SCB: By analytics you mean
AH: How many visitors to the site, what pages on the site they are looking at, unique visitors, returning visits. If I send out a email blast the day of an event and get back 40 RSVPs, that is a successful campaign. Some say, Send it out two weeks in advance, okay we do, but the data suggests a greater response the day of. We also track where people got a particular link. At our most recent event, it was Facebook, so we log that information. Facebook was first, email blasts were second, and Twitter was third; this helps me plan the next event.
SCB: Do most of your clients understand brand marketing versus campaigns that produce sales activity
NH: It is both; we will build brand loyalty and then run a special offeravailable to Facebook fans.
AH: Pizza Gallery & Grill does a great job of creating an interactive platform with their customers, pictures, comments and also great offers for their followers. Essentials Spa provides great information and testimonials, which works like a referral service and most people only go to a salon because
of a referral.
NH: Before I buy a product or service I go to their website or Facebook page to see what people are saying and to stay up-to-date with their products. Theres the hope that if they launch a new product perhaps they will pick me, as a fan, to try it out. When people believe they are going to get something, they will follow.
Identity theft is one of the biggest threats plaguing our security, even after death. Thieves are taking advantage of vulnerable older residents and the indefensible deceased by accessing their personal identifiable information (PII). Fraudsters can access PII through a variety of methods including hacking computers, stealing mail, and monitoring obituaries. Creative thieves are stealing PII from the Social Security Administrations death master file, which lists the Social Security numbers (SSN) and names of deceased individuals. The death master file was originally intended to aid in easily accessing online genealogy research. Fortunately, the Social Security Administration is working to limit access to the file in light of increased identity theft concerns. Once personal information is obtained, it can be used to steal an individuals identity, and then falsely obtain credit card numbers and/or file fraudulent tax returns and (electronic) refunds. Because more than 80 percent of taxpayers file their returns electronically, this type of crime is expected to rise exponentially. The Federal Trade Commission reported that identity theft was the number one complaint in 2011 and the IRS reported that 641,052 taxpayers were affected by identity theft the same year. According to the U.S. Treasury Department, the illegal activity could cost taxpayers $21 billion over the next five years.
Its important to notify the IRS and your accountant as soon as identity theft is suspected. There are many processes in place to help resolve these cases and protect victims from further theft with timely action. Some key indicators that you or a loved one is a victim of identity theft include: Multiple tax returns are filed using the same name, address, and/or Social Security number. IRS records indicate earned income from an unfamiliar employer. The presence of questionable credit card activity, unauthorized credit cards, unauthorized loans, or unusual credit report inquiries.
Preventative identity theft measures include:
1. File individual returns as soon as possible, preferably via e-file. 2. Notify credit reporting agencies of the death of a loved one. The agencies can flag the credit report with a deceased alert so no one can access or issue additional credit under the decedents identity. 3. Notify outstanding creditors of death. Inactive accounts can remain open for up to 10 years, allowing thieves an opportunity to steal a decedents identity. 4. File Form 14039 when a potential identity threat risk occurs including loss or theft of personal property containing identity information. Executors should also file Form 14039 on behalf of a decedent with a potential refund. 5. Only share Social Security numbers when its required and never share the information via phone, email, Internet, or mail, especially if you are not the one who initiated the contact. 6. Conduct a credit report check regularly and at a minimum of once annually. In the case of death, a surviving spouse or personal representative can request the decedents credit report. 7. Ensure that the decedents mail is being forwarded to the personal representative if there is not a surviving spouse or family member that remains in the home. Protecting your assets and credit is more important now than before because of the ease of stealing information. The rapid advancement of technology makes it difficult to maintain safeguarding. However, with attentiveness and precaution, we can be better prepared to ensure the protection of our identities and resources even beyond the grave.
Gina Rall, CPA and partner with Carr Riggs & Ingram (CRI), specializes in handling clients estate, trust, and long-term elder care planning needs. She can be contacted at firstname.lastname@example.org or (321) 426-3023.
NSync is pleased to announce it is now a certified partner with the data recovery business, 24 Hour Data.
Why 24Hour Data?
When your data is lost… we’re here to get it back for you. Our experts are available 24/7 to recover your crucial data. We have an unmatched success rate in the industry. We operate in a 100 percent secure environment and have an ISO 5 (Class 100) clean room capabilities on premise. That means your data is 100 % safe and secure. We offer a free diagnosis on your storage device within 24 hours, and a 24-to-48-hour turnaround for most data recovery. But the real 24-Hour Data difference is so much greater than that.
We really care about you and your data. Family reunion photos mean as much to us as the financial records for a Fortune 500 company. Whether your title is “VP of Operations” or “Grandma,” we offer the same friendly service and 24/7 customer support. That’s the real 24-Hour Data Difference.
We hope you’ll never need us… but we’re there when you do.
Industry High Success Rate
We Keep you Informed
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